A Breakfast of Big Ideas

Derek ConradAPCO Worldwide and the Worldwide Speakers Group partnered to host Governor Bill Richardson and former House Speaker Newt Gingrich for the first in a series of breakfast briefings, attended by senior corporate executives from a range of sectors, examining the issues keeping policymakers up at night. Margery Kraus, APCO’s CEO, and Bob Thomas, Worldwide Speakers Group’s CEO, opened the event with brief comments. Former U.S. Ambassador to India Timothy Roemer moderated the discussion and questions and answer portion.Read more »

Posted on December 19, 2014 By APCOForum.com
Categories  Government U.S. Politics | Tagged , , , , , , | Leave a comment

Raising Expectations: The Key to Technology Brands Being Champion Brands

friedman_scott_tnFew brands elicit the extreme emotions and opinions that we see with technology brands. In what other industry do people consistently line up for hours for a new product? In fact, what other industry contributes to how people define and differentiate themselves simply because they use or don’t use a particular product?

No other industry rivals technology as the source for ongoing debate and controversy around its impact on individuals, families, business, government and society. Issues such as net neutrality, the digital divide, online bullying and data security are constantly in the spotlight all while we grapple as a culture with technology’s impact on our privacy, productivity and interpersonal relationships.Read more »

Posted on December 17, 2014 By APCOForum.com
Categories  Branding Technology | Tagged , , , , | Leave a comment

Top 10 Food and Nutrition Takeaways from the Dietary Guidelines Advisory Committee’s Final Meeting

If it wasn’t already, nutrition has officially gotten political. The 2014 CRomnibus Budget contains language that, in the words of U.S. Department of Agriculture (USDA) Undersecretary Kevin Concannon, “have more to do with political science than nutrition science.” CRomnibus instructs the secretary of U.S. Department of Health and Human Services (HHS) to ensure the Dietary Guidelines Advisory Committee (DGAC) focuses its work on nutrient and dietary recommendations “based on sound nutrition science” in an effort to discourage them from thinking beyond food groups and nutrients as the singular basis of dietary guidance and considering the impact of environmental sustainability and climate change on the food supply and longer term food security.Read more »

Posted on December 16, 2014 By Melissa Musiker
Categories  Food and Consumer Products | Tagged , , , , , , | Leave a comment

The Bi-Partisan End of the 113th Congress Could Provide a Template for House and Senate Republicans in the 114th Congress

As Washington prepared for the holiday season and the 113th Congress was wrapping up its work, a carefully crafted bi-partisan piece of legislation, the Continuing Resolution/Omnibus Spending Bill (commonly known as Cromnibus), for FY 2015 was almost brought to a halt by Senator Elizabeth Warren (D-MA) and liberal House Democrats of the so-called Progressive Caucus.

Warren and the Progressives raised concern over an extraneous piece of legislation that was added to the final bill which would repeal how federally insured financial service institutions are allowed to trade derivatives under the Dodd-Frank Financial Regulatory Reform Act. Read more »

Posted on December 16, 2014 By APCOForum.com
Categories  Government U.S. Politics | Leave a comment

How do Retailers Measure Up?

Karen Buerkle, PhD is senior director of corporate brand research and strategy for APCO Insight in Washington.

News of Black Friday sales and Cyber Monday got me thinking about how people buy and who they buy from, and I was reminded of the findings on this topic from APCO Worldwide’s 2014 Champion Brand study. In the study, we found that than a third of Americans say corporate practices influence their buying decisions. Specifically, 35 percent... Read more »

Posted on December 3, 2014 By APCOForum.com
Categories  Branding Reputation Research | Tagged , | 2 Comments